Why nowadays more and more companies create their Facebook business page? When it comes to your brand one of the key objectives is to create brand awareness, to make it recognized by potential customers. As a rule your goal is to advertise where there are people. Well Facebook has more than 1billion users of all demographic characteristics; it is the 2nd most visited website in the world. So with Facebook business page you set a huge prospective to promote your business and attract great number of potential customers.
5 ideas to promote your Facebook page and get more engagement.
1. Regularly share interesting status updates
That includes first of all experimenting different styles to see which style is more attractive for your fans and then keeping up with it. Post encouraging and inspiring content. Engage people: Post questions, actively comment.
2. Share photos and videos
Statistics shows that Photo and video posts usually get more interaction. This also makes your page richer and more visibly appealing.
3. Don’t overshare
Status updates, such as texts, photos and videos can annoy your online community if you overdo or overshare them. As a result number of fans may simply unlike your page to stop flood of updates on their page. Hint: It’s better to go with one or two updates per day.
4. Encourage staff members to be active on your Facebook business page
Encourage to comment, share content and use tagging. This can make your page more visible.
5. Create custom tabs using Facebook App platform
Using Custom Page Tabs can help you to Increase Facebook Engagement. These tabs are great way to showcase your contests and promotions. Remember your goal is to provide constant engagement on your page as well as richer experience; just sharing self-promotional updates can simply become boring to your fans. Knowing your audience and your business strategy will help you to create custom app well fit to your Facebook business page.